Email Marketing is an important tool for businesses of all kinds. Well designed email campaigns are far more likely to be opened, read and retained by the recipient than regular group emails. Here are some of the benefits:
There are many Email Marketing platforms to choose from and generally they are fairly user friendly. The challenge comes with making them look professional. It is critical that they are attention grabbing and relevant. If they don't look interesting enough to open or if the content is irrelevant, people will simply unsubscribe. To minimize/avoid this, it is important to be well versed in image manipulation. Without this knowledge, designing an attractive email will be frustrating and time consuming.
This is where I can help. Using images provided by you or from my stock image vendors, along with your logos and copy, I'll put together an effective email campaign (using the email marketing platform of your choice) that is consistent with your brand image.
- Most people check their email every day so it is an effective way to be sure your customer/clients receive the information quickly.
- It is very cost effective, especially if your database of contacts is large.
- You can automate the sales cycle.
- You can increase traffic to your website.
- You can increase brand awareness.
- You can increase your companies credibility.
- Email Campaign content is easily shared making it conducive to increasing your referral business.
- Managing your follow up is easy with the ability to generate reports that show who has viewed your email and who has engaged it by clicking on links that are embedded in it.
There are many Email Marketing platforms to choose from and generally they are fairly user friendly. The challenge comes with making them look professional. It is critical that they are attention grabbing and relevant. If they don't look interesting enough to open or if the content is irrelevant, people will simply unsubscribe. To minimize/avoid this, it is important to be well versed in image manipulation. Without this knowledge, designing an attractive email will be frustrating and time consuming.
This is where I can help. Using images provided by you or from my stock image vendors, along with your logos and copy, I'll put together an effective email campaign (using the email marketing platform of your choice) that is consistent with your brand image.